Vision

A nation that looks to bodybuilding and fitness activities not as mere hobbies or pastime but as a way to ensure sustainable good health and physical well-being as well as avenues to positively exude self-confidence and be good examples to the youth.

Mission

Philippine Bodybuilding and Fitness Events shall constantly strive to usher a paradigm shift among Filipinos with regards to bodybuilding and other fitness undertakings and help develop them to become competitive sports initially among Filipino enthusiasts and eventually the world over. Constant initiatives shall also be undertaken to promote the passion sports as the best way of developing an individual’s confidence ready to take on the challenges that the world would offer.

Goals

• To elevate the Filipinos’ perception of bodybuilding and other fitness activities from its traditional pomp and pageantry status to important undertakings that shall contribute to the health and well-being of the citizenry.
• To instill among bodybuilding enthusiasts that the craft is not just an art or a way to express oneself but also as a way to nurture and develop one’s personality in a positive way
• To inspire the young ones to be involve in bodybuilding and fitness activities and instill on their mindset that a healthy body is the most important tool and ingredient in crafting for themselves a healthy tomorrow
• To inculcate to the mindset of the leaders of local organizations, corporations, and the country that people can only be their greatest assets if those are physically fit and healthy, which can ensure their contribution to the attainment of their respective goals and objectives